Our Process

From Zero to Market in Integrated Phases

Discovery to deployment to growth. Agile sprints with continuous delivery and real-time collaboration.

How We Build Products

Phase 1: Discovery & Strategy

Timeline: 1-2 weeks
Market research, competitive analysis, product positioning, and technical architecture planning. User persona development and sprint roadmap creation.

Phase 2: Design & Prototyping

Timeline: 2-3 weeks
User flows, wireframes, high-fidelity designs, and interactive prototypes. Design system creation with component library and usability testing.

Phase 3: Development & Integration

Timeline: 4-8 weeks
Frontend and backend development with API integrations, cloud setup, and CI/CD pipeline configuration. Database schema design and third-party service integration.

Phase 4: Testing & Quality Assurance

Timeline: 1-2 weeks
Cross-browser testing, performance optimization, security audits, and load testing. Accessibility compliance and bug fixes.

Phase 5: Launch & Deployment

Timeline: 1 week
Production deployment, DNS configuration, SSL setup, monitoring dashboards, and incident response setup. Post-launch support and optimization.

Phase 6: Growth & Optimization

Timeline: Ongoing
Performance marketing campaigns, SEO content strategy, A/B testing, analytics review, and feature iteration based on user data. Infrastructure scaling as needed.

Integrated Sprint Model

We operate in 2-week sprints with continuous delivery. Each phase overlaps strategically—design begins while strategy finalizes, development starts as designs are approved, and growth planning happens pre-launch.

2 weeks Sprint cycles
Daily Standups
Real-time Collaboration

How Sprints Work

Daily Standups

15-minute syncs every day to review progress, blockers, and priorities.

  • What was completed yesterday
  • What's planned for today
  • Any blockers or dependencies

Mid-Sprint Reviews

Progress check-ins halfway through each sprint to ensure alignment.

  • Demo work-in-progress features
  • Collect early feedback
  • Adjust priorities if needed

Sprint Demos

End-of-sprint presentations of completed work and deliverables.

  • Live product demonstrations
  • Stakeholder feedback sessions
  • Next sprint planning

Retrospectives

Team reflections on process improvements and learnings.

  • What went well
  • What could be improved
  • Action items for next sprint

Real-Time Collaboration

Project Management
Jira
Linear
Notion
Communication
Slack
Microsoft Teams
Design
Figma
Miro
Development
GitHub
GitLab
Documentation
Notion
Confluence

Ready to Start Your Sprint?

Book a session to discuss your product roadmap and timeline.