Migrated DTC wellness brand from legacy Shopify to headless Next.js commerce. Dynamic personalization, subscription management, and optimized checkout delivering $1.2M additional revenue in Q1.
Legacy Shopify theme with 7+ second mobile load times. Third-party scripts blocking render. Bounce rate exceeding 60% on mobile. Speed issues directly impacting conversion and SEO rankings.
No dynamic product recommendations based on customer behavior. One-size-fits-all homepage for all visitor segments. Unable to test personalized experiences without expensive Shopify Plus apps.
Clunky subscription management with multiple page reloads. High churn rate from poor UX. Customers unable to skip deliveries or swap products easily. Subscription revenue plateauing at 30% of total GMV.
Multi-step Shopify checkout with 45% abandonment rate. No ability to customize checkout flow. Apple Pay and Shop Pay poorly integrated. Missing guest checkout and save-for-later features.
Lightning-fast headless frontend with Shopify Storefront API for product data.
ML-powered product recommendations and dynamic homepage based on customer behavior.
Recharge integration with custom subscriber portal for flexible subscription management.
Site-wide conversion rate improved from 2.3% to 3.8%. Mobile conversion increased 78%. Optimized checkout flow reducing abandonment from 45% to 28%.
20% overall revenue growth attributed to improved site performance and personalization. AOV increased 15% through dynamic upsells and product bundles.
Lighthouse Performance score of 95+. First Contentful Paint reduced from 7.2s to 2.1s. Core Web Vitals passing all thresholds, boosting organic search rankings 30%.
Subscriber churn reduced from 18% to 11% monthly. Subscription revenue grew from 30% to 48% of total GMV. Average subscriber LTV increased $180.
"Wedigma's headless commerce replatform transformed our business. We went from a slow, conversion-killing Shopify theme to a lightning-fast, personalized experience that our customers love. $1.2M in additional revenue in Q1 alone—this investment paid for itself in 6 weeks."
— CMO, DTC Wellness Brand
Rebuilt legacy analytics dashboard with 4x performance boost, scaled to 50k concurrent users.
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